Scapino Ballet Rotterdam

Contributed by Nouvelle Noire


Source: heartheyouth.com © Hear The Youth. License: All Rights Reserved.

Research, innovation and activation agency Hear The Youth developed a new visual identity for Scapino Ballet Rotterdam.

How does an identity appeal to a younger audience without losing its existing one? Not by trying to act young, but by being sharper, bolder and closer. Moving with control and fluidity, it sets the visual language in motion. NN Nouvelle Grotesk counters, intertwines and flows with the powerful imagery, creating an exceptional overall visual experience.

Photography and film by Iris Hendriks.

© Hear The Youth. License: All Rights Reserved.


© Hear The Youth. License: All Rights Reserved.


© Hear The Youth. License: All Rights Reserved.


Source: heartheyouth.com © Hear The Youth. License: All Rights Reserved.


© Hear The Youth. License: All Rights Reserved.


© Hear The Youth. License: All Rights Reserved.


© Hear The Youth. License: All Rights Reserved.


© Hear The Youth. License: All Rights Reserved.

This post was originally published at Fonts In Use

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