

The Ruthy Clinic is a cosmetic dental practice in Launceston, Tasmania.
The visual identity by Mulch pairs subtle materiality with a single style of Tonka by Céline Hurka and Huw D. Williams, placing typography at the centre of the brand’s expression. Tonka’s soft geometry and subtly flared stems introduce warmth and distinction, while the restraint of the typographic system creates a refined sense of luxury. Material details provide a tactile counterpoint, allowing the letterforms to carry the identity with quiet confidence.





