San Francisco Running Company (SFRC)

Published November 7, 2026

Contributed by Blaze Type

Nestled at the base of Mt. Tamalpais sacred ground where the nations first trail race was held in 1905 San Francisco Running Company (SFRC) has served as the ultimate base camp for the Bay Area running community since 2013. With running gaining massive momentum and the category growing increasingly crowded the brand needed a visual identity that could match its premium gear and vibrant community spirit. To break away the creative team drew bold inspiration from an unexpected world built on grit technical precision and passion rally car racing.

At the core of this brand identity the Quadro typeface designed and published by Blaze Type delivers a bold structured and technical presence. Its sharp geometric letterforms perfectly capture the mechanical accuracy physical effort and momentum required by both sports. Paired with racing inspired graphic details gritty textures motion blur evoking speed and atmospheric San Francisco fog Quadro acts as the visual engine for a system that feels raw premium and deeply rooted in its local landscape. The accompanying monospaced typeface is Grilli Type’s GT Pressura Mono.

Under the creative direction of Executive Creative Director Jeremy Volk and Principal Designer Matt Yerman at Study Hall, the project brilliantly demonstrates how an incisive typeface like Quadro can break away from traditional outdoor sports codes. An exemplary case study that injects energy speed and camaraderie into California trail running.

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