Numinous agency rebrand

Published September 4, 2025

Numinous is a small, design-led branding and identity agency built on one goal: to create powerful brand identities that genuinely connect with people. Not just look good on a screen, but feel real, intentional, and human.

This rebrand is our return to those roots. Its modern design and clean simplicity are anchored by a bold story and a heartbeat behind it. A visual identity that strips away the noise and keeps only what matters: clarity, connection, and purpose.

At the core of the new identity is Neue Montreal from Pangram Pangram. It is a versatile, contemporary sans serif that reflects our balance of minimalism and humanity. Its clean lines and understated presence allow our work, imagery, and messaging to take the spotlight while keeping the brand grounded in a cohesive, recognizable voice.

The website was designed and developed in collaboration with Artem Shcherban, who understood our vision from the start and translated it into an online experience that feels unmistakably Numinous.

We are a small studio, and we like it that way. Staying small means staying close to the work, the strategy, and the people we collaborate with. No layers. No corporate gloss. Just honest collaboration and sharp design.

We set out to create a brand for humans, by humans, and this is it. The strongest identities are not just seen or heard. They are felt.

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