Sin Prisa, Pero Sin Pausa T-shirt

Published September 3, 2025

In 2024, Naipe Foundry released a limited-edition T-shirt campaign celebrating their motto: “Sin prisa pero sin pausa” (in English: No rush, but no pause). The design featured a giant letterform being carefully sculpted by a turtle, a sloth, a koala and a snail, emblems of Naipe’s philosophy of slow and steady process.

Photography by Débora Rodam and Illustrations by Dominique Kronemberger. Designed by Naipe Foundry using a combination of Naipe’s own typefaces. The headline text arching above the illustration is set in Borogodó; “Naipe Foundry” is set in an unreleased serif typeface, while the caption and roman numerals within the illustration are set in a beta version of Uai and the website URL (outdated by now – find us at naipefoundry.com) is set in Pacaembu.