You can’t be here

Published September 2, 2025

The “You Can’t Be Here” brand identity, social media, and spatial design was developed in 2022 for Zawraq Collective.

Built around a striking plus/minus symbol, the identity distills the essence of the pandemic years (2020–2022) into a minimal, impactful icon. Inspired by the ritual of PCR testing and the constant suspense of positive versus negative results, the design transforms a medical act into a powerful visual language.

The color palette draws directly from the atmosphere of those years: blue for sterilization and safety, red for contamination and caution. Together, they create a sharp tension that reflects the push and pull of uncertainty, resilience, and adaptation. The result is a brand that feels raw and charged – transforming a global experience into a bold cultural statement.

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