Wachusett Brewing Co. rebrand

Contributed by Mark Simonson


Source: cododesign.com CODO. License: All Rights Reserved.

Founded in 1994, Wachusett Brewing Co. is young by brewing standards, but CODO’s recent rebrand adds a sense of history through its typeface selection.

Dreamboat brings warm Americana character with its vintage curves recalling hand-painted signage; Fort Foundry’s Industry anchors the typographic system, delivering clean neutrality for copy with its familiar stovepipe style; and Typodermic’s Octin Vintage font family adds additional collegiate charm. Together, they breathe fresh life into the brand’s Central Massachusetts microbrewery. CODO has developed a flexible system that shifts easily across packaging, signage, and merchandise.

Source: cododesign.com CODO. License: All Rights Reserved.


Source: cododesign.com CODO. License: All Rights Reserved.


Source: cododesign.com CODO. License: All Rights Reserved.


Source: cododesign.com CODO. License: All Rights Reserved.


Source: cododesign.com CODO. License: All Rights Reserved.

This post was originally published at Fonts In Use

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