The Gut Stuff brand identity
Source: revoltlondon.com License: All Rights Reserved.
Jones Knowles Ritchie (JKR) and Revolt collaborated with The Gut Stuff to create a playful and no-nonsense brand identity that makes the often-complex topic of gut health ‘digestible’. Founded by The Mac Twins, The Gut Stuff aims to educate and empower people about their personal gut health.
The core of the identity is a humanizing and humorous balloon motif, which dynamically morphs into various shapes to represent different aspects of gut health. This visual flexibility is complemented by a brand voice that is equally witty and direct, designed to simplify scientific information and engage a broad audience, particularly through digital and social media channels.
While the design is highly visual and animated, the typography plays a crucial role in conveying the brand's approachable and informative tone. We understand that Nexa was utilized within this identity, contributing to its clear, modern, and friendly aesthetic, helping The Gut Stuff cut through the noise and deliver its important message in a uniquely engaging way. The overall design successfully balances scientific credibility with a lighthearted and relatable approach.
License: All Rights Reserved.
License: All Rights Reserved.
License: All Rights Reserved.
License: All Rights Reserved.
Source: revoltlondon.com License: All Rights Reserved.
This post was originally published at Fonts In Use