Inspira Vi i Cultura

Published August 5, 2024

This is the story of a label that become six. The same label idea that responds to six variations – and which allows for many more, always different and always recognizable.

But we don't end there, the Inspira design goes further: this is the story of a design that emphasizes the idea that wine is culture: Inspira plays with the metaphor that wine is poetry. For this reason, it dresses its wines with verses by six key authors of Catalan literature who have expressly lent their poems to dress these Certificate of Origin Terra Alta.

Each bottle of the collection provides information about its author, as well as a bibliographic recommendation so that the reader can stretch the thread and extend the link with the culture beyond the wine itself.

With the creation of different label models for the same wine, we motivate the collector aspect of the consumer. With the elegance that comes from subtilty, by making different models available we propose to pair a wine with different texts and live the experience of how wine and letter take on new nuances and sensations, as they accompany each other.

Finally, with this versatile label, we commend the passion for poetry through wine. For this reason, each text is accompanied by a bibliographical recommendation and a pinch about its author.

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