Day+
Source: dayplus.co License: All Rights Reserved.
DAY+ is a Parisian beauty brand founded in 2018 by Claire Despagne around what it calls precision beauty “In & Out”: French-made serums, masks and lip care alongside collagen supplements. Sold at Galeries Lafayette, Printemps and Le Bon Marché, the brand saw its UV Drops SPF 50 named Personal Care Product of the Year at the 2025 Beautyworld Middle East Awards.
Next to a custom serif wordmark, the rest of the identity is set in TWK Everett (designed by Nolan Paparelli and published by WELTKERN®). On the website, Light, Regular and Medium carry everything from the uppercase navigation and product names to body copy, prices, badges and clinical results, and the same grotesk runs across the product labels, from the serum bottles to the lip tubes.
Everett’s neutral, slightly squared forms keep the system clinical and calm, and leave the colour to the photography and the products themselves.
Source: dayplus.co License: All Rights Reserved.
Source: dayplus.co License: All Rights Reserved.
Source: dayplus.co License: All Rights Reserved.
Source: dayplus.co DAY+. License: All Rights Reserved.
Source: dayplus.co License: All Rights Reserved.
Source: dayplus.co License: All Rights Reserved.
Source: dayplus.co License: All Rights Reserved.
Source: dayplus.co License: All Rights Reserved.
This post was originally published at Fonts In Use