


The inaugural edition of Semaine Design de Montréal took place in April 2026. A new annual gathering on the city's design scene, it brings together professionals, creatives, brands and the general public around a program that celebrates architecture and design across Montréal.
Principal, working closely with Index Design, developed the visual identity, the campaign and the digital platform. The identity is set in James by Ornamental & Title Type, used for the wordmark, headlines and signage, alongside Office Sans by Riptype.










