Balexert – Soldes Monstres campaign

Contributed by Michael Parson


Valeor Communication. License: All Rights Reserved.

To promote the “monster deals” at Balexert, one of the biggest shopping malls in Switzerland, the agency Valeor played with the idea of actual monsters in their campaign to highlight the size of the promotions. To accompany this campaign, Typogama’s Dejecta was combined with their corporate typeface, Brown by Lineto, to mimic the writing of a monster.

Valeor Communication. License: All Rights Reserved.


Valeor Communication. License: All Rights Reserved.


Valeor Communication. License: All Rights Reserved.

This post was originally published at Fonts In Use

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