ZOOM TV
Source: wyraz.design The video stills and images shown are the property of the broadcaster ZOOM and its respective producers/distributors and were used solely to illustrate the implemented visual identity system and on-air design of the channel. All rights to the works shown remain with their respective owners. License: All Rights Reserved.
ZOOM TV, the Polish broadcaster, needed a rebranding to reposition itself and better appeal to a modern audience. To address this challenge, Wyraz developed a dynamic, highly adaptable visual identity centered around motion. Grato Classic by TypeMates plays a key role in this. Mateusz Bieniusa, Senior Designer at Wyraz, explains:
Grato fits seamlessly into ZOOM’s visual identity, combining geometric simplicity with a distinct personality. It has enough character to build brand recognition, while remaining restrained enough not to compete with the channel's main visual focus: the image.
Its strong, compact forms work naturally with an identity built around uppercase typography, cropping, and movement. The typeface balances soft, rounded shapes with more defined endings, giving it a dynamic quality that works well within a system where typography shifts in scale and proportion and interacts closely with imagery.
Source: wyraz.design The video stills and images shown are the property of the broadcaster ZOOM and its respective producers/distributors and were used solely to illustrate the implemented visual identity system and on-air design of the channel. All rights to the works shown remain with their respective owners. License: All Rights Reserved.
Source: wyraz.design The video stills and images shown are the property of the broadcaster ZOOM and its respective producers/distributors and were used solely to illustrate the implemented visual identity system and on-air design of the channel. All rights to the works shown remain with their respective owners. License: All Rights Reserved.
Source: wyraz.design The video stills and images shown are the property of the broadcaster ZOOM and its respective producers/distributors and were used solely to illustrate the implemented visual identity system and on-air design of the channel. All rights to the works shown remain with their respective owners. License: All Rights Reserved.
Source: wyraz.design The video stills and images shown are the property of the broadcaster ZOOM and its respective producers/distributors and were used solely to illustrate the implemented visual identity system and on-air design of the channel. All rights to the works shown remain with their respective owners. License: All Rights Reserved.
Source: wyraz.design The video stills and images shown are the property of the broadcaster ZOOM and its respective producers/distributors and were used solely to illustrate the implemented visual identity system and on-air design of the channel. All rights to the works shown remain with their respective owners. License: All Rights Reserved.
Source: wyraz.design The video stills and images shown are the property of the broadcaster ZOOM and its respective producers/distributors and were used solely to illustrate the implemented visual identity system and on-air design of the channel. All rights to the works shown remain with their respective owners. License: All Rights Reserved.
This post was originally published at Fonts In Use