YanantinCo. is a fashion brand that seeks to elevate appreciation for the yanantin philosophy, Peruvian textile heritage, and the incredible alpaca superfiber.
Cecilia Ramirez was born in the cold mountains of central Peru and raised in sunny California. She has spent her life traveling between the two places internalising the concept of duality and harmony.
She entrusted us with the important task of transmitting through branding her vision of transcendence and the luxury that her garments really represent, since they are not only to be worn for life, but to be inherited.
The visual identity was designed by VVORKROOM, using Voyage for the logo. Information is set in Brandon Grotesque.
Slogan & brand message by Juhi Baig
Model photos by Joseph Robert Krauss
Stylist: Cain Lee
Studio photos by C129