The Cerise socio-cultural center is a place where people of the neighborhood can go to find assistance, participate in various activities, and enjoy cultural events. The communication must reflect the liveness of the place but also remind the visitors of the core mission of the center, which is to help the people in need by any means possible.
The font in use is Chantier, which has both a strong and humble presence that fits the project quite well. It was first designed for the competition of the art institution La Criée in Rennes.