Souvenir Official branding

Contributed by Michael Clasen


kimera. License: All Rights Reserved.

Souvenir Official is a fashion label that creates opinion wear. In response to Brexit and as a call to action they launched EUnify, a collection of garments showing a broken circle of stars symbolizing the current political climate and the state of the European Union. Since then they released several projects showing their ethical beliefs and that fashion can be more than mindless escapism.

In late 2021 they asked us at kimera to reimagine their identity, redesigning all physical assets featuring a custom cut of Waldenburg that is being used across the brand.

kimera. License: All Rights Reserved.


kimera. License: All Rights Reserved.


kimera. License: All Rights Reserved.


kimera. License: All Rights Reserved.


kimera. License: All Rights Reserved.


kimera. License: All Rights Reserved.


kimera. License: All Rights Reserved.


kimera. License: All Rights Reserved.


kimera. License: All Rights Reserved.

This post was originally published at Fonts In Use

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