Skate Dreams documentary

Filmmaker Jessica Edwards came to us with an ask we couldn’t refuse: help tell the story of the rise of women’s skateboarding for her documentary film, Skate Dreams. The film, which premiered at SXSW 2022, profiles a diverse group of women whose pursuit of self-expression and freedom has helped create an international movement. Our task was to reflect their energy with a bold title sequence and supporting animated graphics within the film.

The title sequence, movie posters and social media posts around the documentary use a few different grotesks which are yet to be identified (Indivisible is similar to the one used for the sans serif headlines in the title sequence). The typographic star of the show is Orientation, originally designed by Sandrine Nugue for a signage project, and later made available a s a retail typeface via Commercial Type.