The Science of Dreams by Edwin Diamond, Macfadden Books
Source: www.flickr.com Uploaded to Flickr by Make It Old and tagged with “hellenicwide”.
MacFadden Books 60-125, September 1963
Macfadden Books first published a paperback edition of The Science of Dreams in 1963. The cover design is credited to Paul Bacon Studio and features a unicase setting of Hellenic Wide. The wide slab serif didn’t come with proper unicase forms. The designer must have scaled up the lowercase r and a to cap height themselves. It shows: strokes end up thicker than in the capitals.
A second printing from 1968 features a different, uncredited cover. Instead of showing a sleeping person whose head is wired for brainwave measurements, we now get to see a blurry photograph of a couple holding hands, apparently secretly watched from the shrubbery. The title typeface here is West Cooper Nouveau Swash.
Source: www.abebooks.com John Thompson. License: All Rights Reserved.
Macfadden-Bartell 75-195, May 1968
This post was originally published at Fonts In Use