Saturday Night Live UK logo and titles
Source: www.instagram.com License: All Rights Reserved.
Serial B is used for the logo of Saturday Night Live UK, with initials added from various sources. Art director Emma Judd comments:
Live, loud and unapologetically British — Saturday Night Live landed in the UK and needed a logo that would feel fresh, exciting and undoubtably British.
So we turned to the “S” “N” and “L”s that were already here and part of our Saturday nightlife culture, crafting them into a set of distinct logo marks.
The “S” from the local chip shop.
The “N” from the Newsagents.
The “L” from the pub on the corner.
We walked the streets of London photographing then re-drawing and editing the letterforms, coming back to the studio to form different combinations. Always fun to get to play and experiment with type, and a joy to make something that celebrates British nightlife culture.
Source: www.instagram.com License: All Rights Reserved.
Source: www.instagram.com License: All Rights Reserved.
Source: www.instagram.com License: All Rights Reserved.
Source: www.instagram.com License: All Rights Reserved.
This post was originally published at Fonts In Use