




This ad for Palmolive soap was published in the February 1928 issue of Photoplay magazine.
The tagline “Soap From Trees” is in Goudy Open. “Nature’s Gift to Beauty” is in ATF Garamond Italic, using the alternate swash N. Goudy Oldstyle is used for the body text. The subheadings use Cloister Italic.
ATF Garamond is also used for “Palmolive Radio Hour” and the following paragraph. The small text at the bottom right is in Goudy Italic.