Nike – “So Win” campaign

Contributed by R '


Source: about.nike.com Nike. License: All Rights Reserved.

Nike’s “So Win” campaign features tightly spaced Palatino. The accompanying fonts are their custom version of Futura Extra Bold Condensed for the slogan and Helvetica Now for the athletes’ names.

Unveiled during Super Bowl LIX, “So Win” includes a 60-second anthem, athlete extensions, still photography and a social media campaign that illustrate Nike’s unwavering belief in the limitless power of sport. […]

The anthem draws on [Sabrina Ionescu], Jordan Chiles, Caitlin Clark, Sha’Carri Richardson, A’ja Wilson, Sophia Wilson (formerly Smith) and several of their contemporaries from Nike’s iconic roster of athletes, who together encourage everyone to block out the noise, dig in and let their hard work speak for itself.

Source: about.nike.com License: All Rights Reserved.


Source: about.nike.com License: All Rights Reserved.


Source: about.nike.com License: All Rights Reserved.


Source: about.nike.com License: All Rights Reserved.


Source: about.nike.com License: All Rights Reserved.


Source: about.nike.com License: All Rights Reserved.

This post was originally published at Fonts In Use

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