Masbro Insurance
Source: www.kensho.agency Kenshō Agency. License: All Rights Reserved.
Kenshō Agency has redesigned the identity of Masbro, a trusted insurance provider in Gibraltar since 1985. The new brand direction moves away from conventional insurance aesthetics, favouring a playful and imaginative visual language that sets Masbro apart in a traditionally reserved industry while preserving its deep roots in the local community.
Drawing inspiration from Gibraltarian culture, the refreshed identity captures the vibrant spirit of the community and the unique character of the place Masbro calls home. A lively colour palette, echoing Gibraltar’s distinctive architecture, and illustrations of everyday moments ensure every brand touchpoint feels welcoming, relatable, and unmistakably local.
Typography plays a key role in this transformation. The combination of Store Norske Leif from Skriftkompani and Fixel from AlfaBravo strikes a balance between contemporary clarity, warmth and personality. Leif adds a friendly, distinctive touch, together expressing Masbro’s commitment to both trustworthiness and creative engagement with its community.
Source: www.kensho.agency Kenshō Agency. License: All Rights Reserved.
Source: www.kensho.agency Kenshō Agency. License: All Rights Reserved.
Source: www.kensho.agency Kenshō Agency. License: All Rights Reserved.
Source: www.kensho.agency Kenshō Agency. License: All Rights Reserved.
Source: www.kensho.agency Kenshō Agency. License: All Rights Reserved.
Source: www.kensho.agency Kenshō Agency. License: All Rights Reserved.
Source: www.kensho.agency Kenshō Agency. License: All Rights Reserved.
Source: www.kensho.agency Kenshō Agency. License: All Rights Reserved.
Source: www.masbro.gi License: All Rights Reserved.
This post was originally published at Fonts In Use