



For the artwork on Margo Price’s latest album, Hard Headed Woman, the typographic palette echoes the grit and charm of classic Americana. Her name appears in Ars Nova from PintassilgoPrints—a decorative, Art Nouveau-inspired display face whose bold, squarish forms instantly signal a sense of time and place. The album title is set in Cottonwood, an Adobe Originals typeface from 1991 inspired by 19th-century Western wood type, adding a rugged, frontier-style texture to the composition. Smaller supporting text uses News Gothic, a quintessential American sans serif designed by Morris Fuller Benton for American Type Founders in 1908.
The typographic mix feels rooted in time, and a little rebellious, by blending vintage influences with a modern confidence that mirrors Price’s own blend of country: true Americana and outlaw soul. The typography extends across the album packaging, the deluxe boxed set, and merchandise—giving the entire release a cohesive, unmistakably American voice.




