

EB Reklame is a contemporary redesign of Windsor, a typeface from the early 20th century, particularly associated with the Art Nouveau movement. My idea behind the publication of EB Reklame is to look at Windsor with fresh eyes, stripping it back and dusting it off, in an attempt to unearth the initial precision of the letters while preserving what makes it so utterly distinctive.
This relationship between heritage and contemporary reinterpretation echoes the history of marquetry. In the early 20th century, particularly within the context of Art Nouveau, this technique was re-examined and reinterpreted in more modern forms. In the same way, the exhibition Marqueterie: nouvelles perspectives sur un savoir-faire in Galerie Carpeaux presents a traditional craft by reinterpreting it through a contemporary lens.
The choice of EB Reklame thus draws a parallel between the typeface and the subject of the exhibition: both build on an existing legacy and reinterpret it using a contemporary approach. EB Reklame therefore becomes a typographical expression of the exhibition’s approach.
The exhibition design, comprising window lettering, a poster (700×1000 mm, blue back) and a three-panel leaflet (closed format 140×210 mm) was handled by Romain Laurent.





