Füm restaurant

Published October 24, 2026

By FontsInUse

Contributed by CAST

Füm is a contemporary Italian restaurant in Atlanta, centered around live fire cooking, fresh pasta, and a contemporary reinterpretation of Italian culinary tradition.

The visual identity by Réplica translates this balance of heritage and innovation into a distinctive graphic system. The design draws from Italian typographic culture, referencing vernacular signage and editorial design to create a language that feels both familiar and current. Expressive typography takes a central role, paired with a bold, saturated color palette that gives the identity a strong presence across print and digital applications, while allowing for a flexible and character-driven brand expression. Illustrations by Sofia Bresciani capture everyday kitchen moments, adding warmth and a narrative dimension to the system.

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FontsInUse

An independent archive of typography.