HOI – Naturally brewed

Contributed by Andrej Sevcik


Source: koller.team License: All Rights Reserved.

HOI is a line of non-alcoholic fermented malt drinks from Brauerei Locher in Appenzell, Switzerland. It launched with three flavors: grapefruit, maracuja and mate Yuzu. The drinks contain no added sugar, no sweeteners and no artificial additives, relying on fermentation alone for their taste.

The packaging, graphics, photography and website were created by the Appenzell agency koller.team. The studio deliberately moved away from the typical soft drink look, choosing subdued pastel colors (pink, yellow and green) paired with a silver “hoi” wordmark. A mood shoot presents the new line as fresh, aromatic and natural.

Source: koller.team License: All Rights Reserved.


Source: koller.team License: All Rights Reserved.


Source: koller.team License: All Rights Reserved.


Source: koller.team License: All Rights Reserved.


Source: koller.team License: All Rights Reserved.


Source: koller.team License: All Rights Reserved.

This post was originally published at Fonts In Use

---