


Identity design for Grays, a lifestyle brand and multi-use retail space built around the belief that the things we weave, weave us together. Founded by Julia and Connor, the project brings together clothing, Ontario wool, homeware, and natural wine, shaped by a shared curiosity for how things are made, where they come from, and why that matters. The system draws on texture and tangibility, reflecting the materials and processes behind the work. The visual identity uses Oceanic Text Mono, a typeface that combines warmth, classic modernity, and precision.




