Fjord

Contributed by Playtype Foundry


Source: bpando.org DutchScot. License: All Rights Reserved.

Fjord is a floating sauna and cold-water plunge in San Francisco Bay. Moving away from conventional spa branding, its bold identity draws on Sausalito’s industrial past.

At its centre is a bespoke version of Exit by Playtype, in which the letter O is replaced by a degree sign (°). Referencing temperature, the symbol disrupts the uniform capitals and creates a visual contrast that echoes the shift between heat and cold.

The display typeface is paired with a neutral grotesque used for longer texts: Saans by Displaay Type Foundry.

Source: bpando.org DutchScot. License: All Rights Reserved.


Source: www.thisisfjord.com DutchScot. License: All Rights Reserved.


DutchScot. License: All Rights Reserved.


Source: bpando.org DutchScot. License: All Rights Reserved.


Source: bpando.org DutchScot. License: All Rights Reserved.


Source: bpando.org DutchScot. License: All Rights Reserved.


Source: bpando.org DutchScot. License: All Rights Reserved.


Source: bpando.org DutchScot. License: All Rights Reserved.


Source: bpando.org DutchScot. License: All Rights Reserved.


Source: bpando.org DutchScot. License: All Rights Reserved.


Source: www.thisisfjord.com DutchScot. License: All Rights Reserved.

This post was originally published at Fonts In Use

---