


Emcee Studios – stylized as emcee – is a lifestyle and fashion platform built for discovery. Their mission statement is “social commerce powered by people”. The branding was designed with Richard Turley and Echo Wu of FOOD. Focal Maxi was originally commissioned as the workhorse typeface in their new brand system, across web and app and some in store. Focal Maxi works along a custom headline typeface based off the logo that is sparsely used.





