

The graphics investigate what creativity in a post-AI world looks like, by going beyond the aesthetic of prompted images. Inspiration instead comes from behind the scenes, including AI datasets, labelling systems, computer vision and semantic segmentations. It abstractly compares human and computer vision, proposing a play of blurred student portraits intersecting with layers of information. Another layer of the campaign lies in its making. The graphics were created through hand movements using the P5 (Processing) Hand Pose Model.
A key role is played by the highly recognisable typeface Tiny, used in different weights and as a core element of the campaign. Its outlined use in white contrasts with the strong and saturated colours of the images.




