



Poesia no Centro is a poetry festival promoted by Megafauna, a bookstore in São Paulo, Brazil. The visual identity and scenography allude to the city’s signage and urban cacophony, anchored in the use of the Plaak typeface by the type foundry 205TF, also present in the bookstore’s visual identity.
The graphic design consists of a simple structure of boxes and vertical bars with moving typography superimposed on the work of guest photographer Mauro Restiffe. In the scenography, the lines become industrial shelving structures, the boxes become animated LED signs and the photographs become large-format posters.


The program booklet uses FF More and Acumin for text.





