Bakeaway Coffee

Published March 20, 2026

From Ajna Design’s website (translated):

Bakeaway Coffee emerged from the desire to combine the coziness of artisanal confectionery with a modern, affectionate, and professional brand experience. The challenge was to create an identity that expressed affection, care, and technique.

We created the name “Bakeaway,” which unites the act of baking (bake) with the lightness of taking away (away), evoking the concept of comfort food. The bakery had already existed for over 20 years, but the time had come for its repositioning. The visual identity translates this sensitivity with a visual atmosphere that connects affective memory and quality.

Bakeaway embodies the archetype of the Lover, promoting a gastronomic experience that transcends the simple act of eating. Every detail of the brand was designed to awaken desire and connection, from the engaging verbal identity to the sweet color palette and the welcoming shapes that make up its visual identity.

The identity is set in Right Serif by Alex Slobzheninov and Editorial New by Mat Desjardins, both distributed by Pangram Pangram.

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