

Zeena Bakery’s visual identity, designed by Portrait, uses 00 Wagram Mono Slab by D0UBLE ZER0 Foundry throughout. The typeface appears across the logo, packaging, printed materials, and the website, providing a consistent typographic system.
Based in Brooklyn, born in Bilad Al-Sham, serving Arabic baked goods and flavors of the Arab world.
00 Wagram Mono Slab is part of the 00 Wagram Collection, a serif family influenced by late-1990s and early-2000s office typefaces, as well as historical models such as Monotype Plantin. The collection is built around a neutral base that extends into more varied styles.
The identity is complemented by handmade linocut ornaments, which introduce texture and contrast alongside the controlled typographic framework.





