Year of the Horse: Hoofbeats through Time, Minneapolis Institute of Art
Minneapolis Institute of Art. License: All Rights Reserved.
Art direction for the exhibition Year of the Horse: Hoofbeats through Time at the Minneapolis Institute of Art. This exhibition celebrates the enduring power, beauty, and symbolism of horses in Chinese art and culture. Across millennia, the horse has galloped through China’s imagination—as chariot puller, zodiac sign, loyal companion, and poetic metaphor.
The graphic design of this exhibition is made by the MIA team: David Hastings (graphic designer) and Bobby Rogers (Head of Design and Editorial), while Yang Liu is the chair of Asian Art and Curator of Chinese Art. This exhibition also features an artwork in the entrance wall by Yang Yongliang, a contemporary artist that builds digital landscapes, often inspired by traditional Chinese paintings.
They used Large by Alexandre Créquer for the title in the entrance as well as titles of the panels. The longer texts are set in Mia Grotesk, a custom version of Post Grotesk developed for the museum by Sharp Type. The Chinese calligraphy is probably custom.
Minneapolis Institute of Art. License: All Rights Reserved.
Minneapolis Institute of Art. License: All Rights Reserved.
Minneapolis Institute of Art. License: All Rights Reserved.
Minneapolis Institute of Art. License: All Rights Reserved.
This post was originally published at Fonts In Use