Woal

Published September 5, 2025

WOAL is a project/brand related to the combination of ‘wool’ the material, and ‘wall’, the space that welcomes. WOAL comes from the experimentation and intuition of Maddalena Selvini, a Milanese designer, and the creativity of Anna Bodini, who has imagined a world made up of special spaces.

For the visual identity of the project Selvini mainly used two typefaces: Baustraße by Fantasia Type and Arial by Monotype. From their website:

Every piece is the result of a long process that starts with the design of each detail, the choice of which and how many pockets to create, and the part that makes every piece unique, that of hand-cutting all the modules one at a time, following the natural lines of the felt, opening the pockets and finally embossing the WOAL logo.

The decision to put the logo on view is because the word WOAL precisely embodies the philosophy of the project, which is to experiment with and investigate matter in order to produce pieces capable of interacting with the space that will welcome them and with the people who will live in those environments.

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