Published September 26, 2025
Contributed by
205TF
Source: www.pentagram.com License: All Rights Reserved. 
TwelveLabs is redefining how AI understands video. Instead of relying on tags or transcripts, its models interpret video as a multidimensional system—connecting dialogue, gestures, objects, emotions, and events over time. Based in Seoul and San Francisco, the company has built a new brand identity around the concept of “video as volume,” turning complex AI infrastructure into something visible, intuitive, and meaningful.
The new identity was crafted by Pentagram, bringing clarity and expression to TwelveLabs’ vision. They used the typeface Milling, designed by Tanguy Vanlaeys and distributed by 205TF.
Source: www.pentagram.com License: All Rights Reserved.
Source: www.pentagram.com License: All Rights Reserved.
Source: www.pentagram.com License: All Rights Reserved.
Source: www.pentagram.com License: All Rights Reserved.
Source: www.pentagram.com License: All Rights Reserved.
Source: www.pentagram.com License: All Rights Reserved.
Source: www.pentagram.com License: All Rights Reserved.
Source: www.pentagram.com License: All Rights Reserved.
Source: www.pentagram.com License: All Rights Reserved.
Source: www.pentagram.com License: All Rights Reserved.
Source: www.pentagram.com License: All Rights Reserved.
Source: www.pentagram.com License: All Rights Reserved. This post was originally published at
Fonts In Use
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