The Salad Project
Source: unfound.studio Unfound Studio. License: All Rights Reserved.
The Salad Project is a London salad bar chain founded in 2021 by Florian de Chezelles and James Dare. From a single counter in Spitalfields, it has grown to sixteen stores across the capital and, since September 2026, a first restaurant in Paris.
Ahead of that expansion, the brand asked London studio UNFOUND Studio to design and build a new website: a digital flagship that brings ordering, catering, the loyalty app and the merch store into a single experience, while refining the visual system and tone of voice. Typography carries the whole system. Headlines, navigation, menus and body copy are all set in TWK Lausanne (designed by Nizar Kazan and published by WELTKERN®), in Regular, Italic and Bold, against the brand’s sage and forest greens.
The typeface has anchored the identity since 2024 and runs well beyond the screen: menus, gift cards, in-store signage and social formats all speak in Lausanne, set alongside the custom lowercase wordmark and the block-built monogram.
Source: unfound.studio Unfound Studio. License: All Rights Reserved.
Source: unfound.studio Unfound Studio. License: All Rights Reserved.
Source: unfound.studio Unfound Studio. License: All Rights Reserved.
Source: unfound.studio Unfound Studio. License: All Rights Reserved.
Source: unfound.studio Unfound Studio. License: All Rights Reserved.
Source: unfound.studio Unfound Studio. License: All Rights Reserved.
This post was originally published at Fonts In Use