Pizza Hut, The Vertical Pizza Box

Contributed by Radek Łukasiewicz


Source: www.iris-worldwide.com License: All Rights Reserved.

Pizza Hut UK’s Vertical Pizza Box campaign, created with Iris Worldwide, introduced a speculative packaging concept designed to spark curiosity and social engagement. The stunt featured pedestrians carrying pizza boxes upright through London. The typography on the box uses RL Aqva.

Source: www.iris-worldwide.com License: All Rights Reserved.

This post was originally published at Fonts In Use

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