Pitched Fuel

Contributed by Arthur Calame


Source: www.instagram.com NDM Branding / June the Agency. License: All Rights Reserved.

Pitched Fuel is a football-focused supplement brand built specifically for matchdays. They offer a complete fuelling system to optimize performance before, during, and after every match.

The identity is built around one of the brand’s biggest strengths: its scientific foundation. To express this visually, the designer went back to the origins of the supplements themselves: molecular structures. This became the foundation of the entire design system.

Design by NDM Branding, images by June the Agency

Source: www.instagram.com NDM Branding / June the Agency. License: All Rights Reserved.


Source: www.instagram.com NDM Branding / June the Agency. License: All Rights Reserved.


Source: www.instagram.com NDM Branding / June the Agency. License: All Rights Reserved.


NDM Branding / June the Agency. License: All Rights Reserved.


Source: www.instagram.com NDM Branding / June the Agency. License: All Rights Reserved.


Source: pitchedfuel.com NDM Branding / June the Agency. License: All Rights Reserved.


NDM Branding / June the Agency. License: All Rights Reserved.


Source: www.instagram.com NDM Branding / June the Agency. License: All Rights Reserved.


Source: www.instagram.com NDM Branding / June the Agency. License: All Rights Reserved.

This post was originally published at Fonts In Use

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