Lystr

Contributed by Mude Agency


Source: www.mude.com.au License: All Rights Reserved.

Lystr offers a platform that makes selling homes simpler. The brand turned to Mude to create a property branding strategy that felt real: a confident, people-first identity that sides with sellers.

The launch campaign was a mockumentary-style video series that introduced audiences to a lineup of overconfident, overstretched, and out-of-touch agents. Each one an exaggerated reflection of the industry’s worst clichés. Shot in a handheld, cinéma vérité style reminiscent of The Office and Utopia, each vignette plays out like a slow-motion car crash of ego and incompetence.

Source: www.mude.com.au License: All Rights Reserved.


Source: www.mude.com.au License: All Rights Reserved.


Source: www.mude.com.au License: All Rights Reserved.


Source: www.mude.com.au License: All Rights Reserved.


Source: www.mude.com.au License: All Rights Reserved.


Source: www.mude.com.au License: All Rights Reserved.


Source: www.mude.com.au License: All Rights Reserved.

This post was originally published at Fonts In Use

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