Trucks of Art: “Care in Motion”
Source: frerejones.com License: All Rights Reserved.
The New York City Department of Sanitation and its nonprofit partner the Sanitation Foundation unveiled the latest round of Trucks of Art, a unique art project that challenges artists to beautify five 23-ton collection vehicles with hand-painted designs. The selected artists used their nearly 400 square feet of “canvas” to highlight cleanliness, sustainability and New York's Strongest, the 7,500 uniformed men and women who keep New York City clean, safe and healthy.
Selected design team ThoughtMatter’s design incorporated hand-painted typeface Mallory by Frere-Jones Type. “We designed “Care in Motion” to honor the DSNY workforce by making their labor visible and reframing routine street encounters as moments of mutual respect and civic engagement,” the Thought Matter team said of their truck design. Informed by New York City’s visual systems, where bold color, striping, and all-caps lettering signal action, the truck uses New Yorkers’ no-nonsense style of language to communicate directly with the public.
Source: frerejones.com License: All Rights Reserved.
Source: frerejones.com License: All Rights Reserved.
Source: frerejones.com License: All Rights Reserved.
Source: frerejones.com License: All Rights Reserved.
Source: frerejones.com License: All Rights Reserved.
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This post was originally published at Fonts In Use