Naked Paper
Otherway. License: All Rights Reserved.
Naked Paper is a UK-based paper company specializing in unbleached paper products. The company was originally named Naked Sprout but recently unveiled a complete rebrand designed by Otherway.
Though the press release describes the logo as a “flowing wordmark, inspired by the gentle curve of paper, speaks to softness and simplicity”, it's actually a slightly customized version of Central Type's Piegraf. The open counter shapes have been rounded to further emphasize the visual metaphor of rolls of paper. All in all, it's well-executed though if you look closely at the interior shapes of the K, the customization of the curves is a bit clumsy.
The body copy throughout uses Extraset’s ES Build, whose circular curves nicely complement the wordmark.
Source: uk.nakedpaper.com License: All Rights Reserved.
Source: uk.nakedpaper.com License: All Rights Reserved.
Otherway. License: All Rights Reserved.
Otherway. License: All Rights Reserved.
Otherway. License: All Rights Reserved.
Source: uk.nakedpaper.com License: All Rights Reserved.
Source: www.instagram.com License: All Rights Reserved.
Source: uk.nakedpaper.com Otherway. License: All Rights Reserved.
Otherway. License: All Rights Reserved.
Source: uk.nakedpaper.com License: All Rights Reserved.
Source: uk.nakedpaper.com License: All Rights Reserved.
Source: www.otherway.com License: All Rights Reserved.
Otherway. License: All Rights Reserved.
Source: www.otherway.com Otherway. License: All Rights Reserved.
This post was originally published at Fonts In Use