12 Matcha

Contributed by Bold-Decisions.biz


Source: www.basedesign.com Michael Carbone. License: All Rights Reserved.

The identity of 12 Matcha by Base Design uses gc16 by Bold-Decisions. From the case study:

Visually, BaseNYC took a bold approach—leaning fully into green as a symbol of vitality and serenity. The identity bursts into mini-particles, capturing the multifaceted sensations of drinking matcha and giving the brand a dynamic range of moods and moments. 12 is a brand that isn’t just seen or tasted—it’s felt. It's a return to craft, mastery, and a deeper connection between tradition and the present—shaping a memorable and contemporary brand.

Source: www.basedesign.com Base Design. License: All Rights Reserved.


Source: www.basedesign.com Michael Carbone, Sean Dooley. License: All Rights Reserved.


Source: www.basedesign.com Michael Carbone. License: All Rights Reserved.


Source: www.basedesign.com Michael Carbone. License: All Rights Reserved.


Source: www.basedesign.com Michael Carbone. License: All Rights Reserved.

This post was originally published at Fonts In Use

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