Naked Paper branding

Contributed by Mark Butchko


Otherway. License: All Rights Reserved.

Naked Paper is a UK-based paper company specializing in unbleached paper products. The company was originally named “Naked Sprout” but recently unveiled a complete rebrand designed by Otherway.

Though the press release describes the logo as “A flowing wordmark, inspired by the gentle curve of paper, speaks to softness and simplicity”, it's actually a slightly customized version of Central Type's Piegraf. The open counter shapes have been rounded to further emphasize the visual metaphor of rolls of paper. All in all, it's well-executed though if you look closely at the interior shapes of the K, the customization of the curves is a bit clumsy.

The body copy throughout uses Build, whose circular curves nicely complement the wordmark.

Source: uk.nakedpaper.com License: All Rights Reserved.


Source: uk.nakedpaper.com License: All Rights Reserved.


Otherway. License: All Rights Reserved.


Otherway. License: All Rights Reserved.


Otherway. License: All Rights Reserved.


Source: uk.nakedpaper.com License: All Rights Reserved.


Source: www.instagram.com License: All Rights Reserved.


Source: uk.nakedpaper.com Otherway. License: All Rights Reserved.


Otherway. License: All Rights Reserved.


Source: uk.nakedpaper.com License: All Rights Reserved.


Source: uk.nakedpaper.com License: All Rights Reserved.


Source: www.otherway.com License: All Rights Reserved.


Otherway. License: All Rights Reserved.


Source: www.otherway.com Otherway. License: All Rights Reserved.

This post was originally published at Fonts In Use

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