Matheson Food Company

Contributed by Tiffany Wardle


Source: www.wedge.work License: All Rights Reserved.

Yes, chef! Wedge taps into the bold personality of Mark Simonson’s Acme Gothic for Matheson Food Company, chef Matty Matheson’s line of pantry staples. The studio’s design matches Matheson’s unapologetically robust culinary style by pairing the industrial charm of a customized Acme Gothic with Aperçu Condensed from Colophon. Acme’s sturdy forms and punchy, no-nonsense presence add to the packaging feeling familiar and striking on the shelf. The result? A line of products that balances vintage influence with a modern edge.

See more of this excellent project on Wedge’s website.

Source: www.wedge.work License: All Rights Reserved.


Source: www.wedge.work License: All Rights Reserved.


Source: www.wedge.work License: All Rights Reserved.

This post was originally published at Fonts In Use

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