Koalition für Konzernverantwortung merchandise
Photo: Nguyen Gobber. Nguyen Gobber. License: All Rights Reserved.
Swiss-Austrian graphic design practice and type foundry Nguyen Gobber designed the merchandise for Koalition für Konzernverantwortung, a coalition of over 100 Swiss civil society organisations. It is behind the Responsible Business Initiative, which calls on corporations to uphold human rights and environmental standards in their global operations.
To capture the idea of equality across borders, with no region considered lesser than the rest, the globe is shown from various angles. No national borders are drawn, and no region is given greater prominence than another.
A multitude of these globes, in green and in the coalition’s signature orange, were combined with a custom, inktrap-featuring version of the typeface Farmacia by Nguyen Gobber. Set in circles, the letters spell “Konzernverantwortung” in multiple languages. The resulting graphics appear on scarves, T‑shirts, tote bags, and more to support the coalition.
In January 2025, the coalition launched the second Responsible Business Initiative and by May had successfully collected and submitted 287,164 signatures to the Swiss Federal Chancellery, nearly three times the required 100,000.
Nguyen Gobber. License: All Rights Reserved.
Nguyen Gobber. License: All Rights Reserved.
Nguyen Gobber. License: All Rights Reserved.
Nguyen Gobber. License: All Rights Reserved.
Nguyen Gobber. License: All Rights Reserved.
Nguyen Gobber. License: All Rights Reserved.
Nguyen Gobber. License: All Rights Reserved.
Nguyen Gobber. License: All Rights Reserved.
Nguyen Gobber. License: All Rights Reserved.
Nguyen Gobber. License: All Rights Reserved.
This post was originally published at Fonts In Use