How does the visual world of global economic research look like?
The global economy is a highly complex, abstract system for which a grid system creates a distinctive visual metaphor. It conveys both excellence and evidence-based work while illustrating the interconnectedness of subject areas and global dialogue.
The result is a variable identity that makes the Kiel Institute’s outstanding position clear and distinctive within the national and international research landscape.
The wordmark is reflecting clarity, globality and excellence – a nod to the precision that Swiss typography and economic research have in common.