The Equator Company
Source: studio-cronica.com Studio CRONICA. License: All Rights Reserved.
The Equator Company is a sustainability consultancy formed in 2025 by merging four Portuguese firms: S317 Consulting, Sair da Casca, Engidro and Factor Social. Studio Cronica created its strategy, naming and visual identity, built around the idea of sustainability as infrastructure.
National 2@ by Klim Type Foundry is the single typeface across the identity, used for headlines, text and data across digital, event graphics, office signage and printed matter. Its clear, slightly warm grotesque forms balance the technical side of the business (engineering, energy, water) with its social work, and sit alongside a generative geometric pattern and a palette of Lime, Coral, Oat and Earth.
See the full case study on the Studio Cronica website and the live brand at equatorcompany.com.
Source: studio-cronica.com Studio CRONICA. License: All Rights Reserved.
Source: studio-cronica.com Studio CRONICA. License: All Rights Reserved.
Source: studio-cronica.com Studio CRONICA. License: All Rights Reserved.
Source: studio-cronica.com Studio CRONICA. License: All Rights Reserved.
Source: studio-cronica.com Studio CRONICA. License: All Rights Reserved.
This post was originally published at Fonts In Use