Elastic is a print magazine of psychedelic art and literature, created by editor-in-chief and publisher Hillary Brenhouse.
Designers Chloe Scheffe and Natalie Shields designed the first issue of Elastic, using Focal by Commercial Type, ABC Daily Slab Mono by Dinamo, and Henry from 205TF. The logo appears to be custom, with similarities to Turtle.
Description from Elastic:
We publish visual art and writing that bend time and genre and perspective, blur waking and dreaming life, find sublimity and absurdity in the everyday, magnify the senses, multiply and distort the possibilities of narrative, and interrogate power by breaking form.
The first psychedelic era was a time of radical artistic innovation, and yet, in the popular imagination, “psychedelia” refers to little more than Day-Glo mandalas and contorted mushrooms—a narrow corridor. Elastic is interested in taking the walls down. Or, rather, Elastic is interested in demonstrating that the walls were never really there. These pages conjure a truly expansive vision of psychedelic culture, bringing together a vast body of contemporary psychedelic work and paying tribute to an overlooked archive.
Focal is used as its own design element playing off the vast pages of color and original and commissioned photos and illustration.
Elastic is made possible by Harvard and UC Berkeley’s Psychedelics in Society and Culture Program, funded by the Gracias Family Foundation and Flourish Trust. The magazine is a fiscally sponsored project of SOMArts.