Doodee King

Contributed by Gareth Hague


Source: harleyjohnston.com License: All Rights Reserved.

From Harley Johnston:

Doodee King is a group of restaurants that offers delicious Thai food in Sydney. We were originally engaged to help with the design of their new Castle Hill restaurant. We ended up completely refreshing the brand starting with a brand strategy workshop with the owners. The key themes that stood out for Doodee King were that their food was suitable for all age groups and cultural backgrounds. Their food is also authentic and sort after from the Thai community. These themes led to the idea of ‘Real Thai for All’ which sums up the brand perfectly.

Alias Noah is used for headline type, supported by Klim Type Foundry’s Pitch.

Source: harleyjohnston.com License: All Rights Reserved.


Source: harleyjohnston.com License: All Rights Reserved.


Source: harleyjohnston.com License: All Rights Reserved.


Source: harleyjohnston.com License: All Rights Reserved.


Source: harleyjohnston.com License: All Rights Reserved.


Source: harleyjohnston.com License: All Rights Reserved.


Source: harleyjohnston.com License: All Rights Reserved.

This post was originally published at Fonts In Use

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